Make (formerly Integromat) vs Zapier: Comprehensive Comparison
Deciding between Make (formerly Integromat) and Zapier? Here is a complete breakdown of features, pricing, pros, cons, and use cases to help you choose the right platform.
Executive Summary
When comparing Make (formerly Integromat) and Zapier, the choice largely depends on your specific use case within the Workflow Automation space.
- Choose Make (formerly Integromat) if: technical operators building complex, branching automations.
- Choose Zapier if: non-technical users needing to connect cloud apps easily.
At a Glance Comparison
| Feature | Make (formerly Integromat) | Zapier |
|---|---|---|
| Category | Workflow Automation | Workflow Automation |
| Starting Price | Starts at $10.59/mo (Free tier available) | Starts at $19.99/mo (Free tier available) |
| Rating | 4.7 / 5.0 | 4.5 / 5.0 |
Make (formerly Integromat)
Make is a visual automation platform that lets you design, build, and automate anything from tasks to workflows to apps in minutes. It offers incredible flexibility for complex logic and data manipulation.
Pros
- Visual canvas is unmatched for complex branching
- Significantly cheaper than Zapier at scale
- Robust error handling and iterators
- Great for heavy API manipulation
Cons
- Steeper learning curve than Zapier
- UI can become cluttered on massive scenarios
- Some missing mainstream app integrations
Zapier
Zapier is the easiest way to automate work across more than 6,000 apps. It allows anyone to build custom workflows (Zaps) without coding, now supercharged with AI routing and generation.
Pros
- Easiest user interface for beginners
- Massive ecosystem of 6000+ apps
- Reliable and relatively fast
- New AI features make building workflows trivial
Cons
- Pricing scales terribly; becomes very expensive at scale
- Hard to build complex, branching logic compared to Make
- Support can be slow on lower tiers
Final Verdict
Both Make (formerly Integromat) and Zapier offer robust solutions tailored to different aspects of AI capability building. If your goal is to technical operators building complex, branching automations, then Make (formerly Integromat) is the clear winner. However, if you are more focused on non-technical users needing to connect cloud apps easily, Zapier provides superior return on investment.
Reviewed by Revenue Institute
This guide is actively maintained and reviewed by the implementation experts at Revenue Institute. As the creators of The AI Workforce Playbook, we test and deploy these exact frameworks for professional services firms scaling without new headcount.
Revenue Institute
Need help turning this guide into reality? Revenue Institute builds and implements the AI workforce for professional services firms.