---
name: sales-crm-notes-formatter
description: Turn messy call notes into a clean, structured CRM update the whole team can use. Use this skill whenever a user needs to log a call or meeting in the CRM, format notes for HubSpot or Salesforce, update a deal record, or says 'log this call', 'update the CRM from these notes', or 'format this for the deal record'. Trigger whenever raw sales notes need to become a consistent, searchable CRM entry with next steps.
---

# Sales CRM Notes Formatter

## What this does and why it matters
CRM hygiene is where deals go to die or get saved. Reps hate logging calls, so notes end up sparse, inconsistent, or missing the next step, and the pipeline becomes unforecastable. This skill turns raw notes into a clean, structured CRM update with the fields a team actually needs, in seconds, so the record stays useful without the admin tax.

## Inputs to gather
1. The raw notes from the call or meeting.
2. The CRM in use and any required fields or stage conventions.
3. The current deal stage, if known.

## Method

### 1. Extract the structured facts
Pull out who was on the call, what was discussed, the pains and priorities surfaced, any objections, and the buying signals. Keep it factual and skimmable.

### 2. Update the deal signals
Note anything that should change on the record: stage, close date, amount, decision process detail, or a new stakeholder. Flag changes explicitly so a manager scanning the record sees what moved.

### 3. Capture the next step precisely
The single most important field. Who does what by when. A record with no next step is a stalled deal in disguise.

### 4. Keep it consistent and searchable
Use consistent labels so records are filterable later. Short, structured, and honest beats a long narrative.

## Output format
ALWAYS use:

# CRM Update: [Company / Deal] | [Date]
## Call summary (2 to 4 lines)
## Attendees and roles
## Key points (pains / priorities / signals)
## Objections raised
## Deal record changes (stage / close date / amount / new stakeholders)
## Next step (owner + date)

## Anti-patterns to avoid
- A long unstructured paragraph no one will read.
- Omitting the next step.
- Logging optimism instead of what was actually said.
- Inconsistent labels that make records unsearchable.

## Example
Raw notes about a good call become a five-field update flagging a moved close date, a newly identified economic buyer, and "rep sends tailored proposal by Thursday" as the next step.