---
name: webinar-event-promotion-kit
description: Build a complete promotion kit for a webinar or event: emails, social, landing copy, and reminders. Use this skill whenever a user is promoting a webinar, workshop, live event, or launch, needs registration or reminder emails and promo posts, or says 'promote our webinar', 'fill seats for our event', or 'build the launch sequence'. Trigger whenever an event needs a coordinated multi-channel promotion push.
---

# Webinar and Event Promotion Kit

## What this does and why it matters
Great webinars get empty rooms because promotion is an afterthought thrown together the day before. This skill produces the full coordinated promotion kit (registration page copy, an email sequence, social posts, and reminder messages), sequenced across the runway to the event, so registrations and, critically, attendance are maximized.

## Inputs to gather
1. The event, its topic, the promised takeaways, and the date and time.
2. The audience and why they should care.
3. The host and any credibility or guest draw.
4. The runway (how long until the event) and the channels available.
5. The desired post-event action.

## Method

### 1. Sell the transformation, not the agenda
Promote what the attendee will be able to do afterward, not a topic list. Registration is driven by outcome and curiosity.

### 2. Build the registration page
Headline on the outcome, the specific takeaways, who it is for, the host credibility, and a low-friction signup.

### 3. Sequence the email runway
Announcement, value-building reminders, and urgency as the date nears. Space them across the runway rather than clustering.

### 4. Close the attendance gap
Registration is not attendance. Add reminder emails at one day and one hour before, plus a "starting now" message, since most no-shows are forgetting, not disinterest.

### 5. Arm the social push
Announcement posts, countdown and value teasers, and a day-of "live soon" post, all pointing to registration.

### 6. Plan the post-event follow-up
A replay and a next-step offer, since much of the pipeline comes after the event.

## Output format
ALWAYS produce:

# Promotion Kit: [Event]
## Registration page copy (headline, takeaways, who it is for, host, CTA)
## Email sequence (announce -> value -> urgency, with send timing)
## Reminder sequence (1 day, 1 hour, starting now)
## Social posts (announcement, teasers, day-of)
## Post-event follow-up (replay + next step)
## Runway timeline (what goes out when)

## Anti-patterns to avoid
- Promoting an agenda instead of an outcome.
- One announcement and nothing else.
- No reminders, so registrants forget and never show.
- No post-event follow-up, so the pipeline is left on the table.

## Example
For a webinar on AI adoption, the kit sells "leave with a 90-day AI plan", runs a five-email runway, adds three reminders on event day, and follows up with the replay plus an audit offer.