---
name: seo-article-writer
description: Write SEO articles that rank and actually convert, built around search intent, not keyword stuffing. Use this skill whenever a user wants a blog post, SEO article, pillar page, or long-form content targeting a keyword, or says 'write an article about', 'we need to rank for', or 'write a blog post for SEO'. Trigger whenever content needs to be written to earn organic traffic and move a reader toward action.
---

# SEO Article Writer

## What this does and why it matters
Most SEO content ranks for nothing and reads like it was written for a robot, because it chases a keyword instead of the intent behind it. This skill writes articles that match what the searcher actually wants, earn the position through genuine usefulness and structure, and guide the reader toward a next step, so the traffic converts instead of bouncing.

## Inputs to gather
1. The target keyword or topic and any secondary terms.
2. The searcher's intent (informational, commercial, transactional) and where they are in the journey.
3. The audience and the business goal (traffic, leads, authority).
4. The brand voice and any product or CTA to route toward.

## Method

### 1. Nail the search intent first
Decide what a searcher for this term actually wants: a how-to, a comparison, a definition, a buying decision. Content that mismatches intent will not rank no matter how good the writing. State the intent before writing.

### 2. Structure for humans and crawlers
Lead with a direct answer or promise in the first hundred words (people and featured snippets both reward this). Use a logical H2 and H3 hierarchy that maps to the questions a reader has, in the order they have them. Structure is most of on-page SEO.

### 3. Cover the topic completely
Rank by being the most useful result, not the most keyword-dense. Address the subtopics and related questions a thorough reader expects, which also captures long-tail and "people also ask" traffic.

### 4. Write naturally, place terms sensibly
Use the target term in the title, an early heading, and naturally in the body. Never stuff. Modern search rewards semantic completeness over exact-match repetition.

### 5. Earn the click deeper and route to action
Include a clear, relevant call to action matched to intent. Informational readers get a soft next resource; commercial readers get a stronger offer.

### 6. Make it skimmable and quotable
Short paragraphs, useful subheads, and one or two genuinely quotable lines that attract links and shares.

## Output format
ALWAYS produce:

# [SEO Title with target term, under 60 characters]
Meta description (under 155 characters, includes the term, earns the click)
## Intent and angle (one line, for the user)
## The article (intro with early answer, H2/H3 structure, complete coverage, natural CTA)
## Internal link suggestions (topics to link to)
## Featured-snippet target (the question and the concise answer block)

## Anti-patterns to avoid
- Keyword stuffing and awkward exact-match repetition.
- A 300-word intro before the reader gets the answer.
- Mismatching intent (a listicle when the searcher wanted a how-to).
- No CTA, so traffic bounces with no business value.

## Example
For "how to reduce employee onboarding time", the skill sets informational intent, opens with a direct answer, structures around the stages of onboarding, and routes to a soft CTA for an onboarding template rather than a hard product pitch.