---
name: multi-platform-ad-copy-generator
description: Generate ad copy tuned to each platform: Google RSA, Meta, and LinkedIn, matched to intent and format. Use this skill whenever a user needs ad copy, headlines and descriptions, Google Responsive Search Ads, Facebook or Instagram ads, LinkedIn ads, or says 'write ad copy', 'we need ads for our campaign', or 'headlines for Google Ads'. Trigger whenever paid ad creative is needed for one or more platforms.
---

# Multi-Platform Ad Copy Generator

## What this does and why it matters
Ad copy that gets pasted across platforms underperforms, because a Google searcher, a Meta scroller, and a LinkedIn professional are in completely different mindsets. This skill writes copy tuned to each platform's intent, format, and character limits, so the message matches the moment and the click is not wasted.

## Inputs to gather
1. The platform or platforms (Google Search / RSA, Meta, LinkedIn, others).
2. The offer, the audience, and the single desired action.
3. Keywords or targeting, and the landing destination.
4. Brand voice and any claims that are and are not allowed.

## Method

### Google (Responsive Search Ads)
High intent: the searcher already wants a solution. Match the ad to the query and lead with relevance and outcome. Provide the full asset set: 15 headlines (30 characters each) covering the keyword, the benefit, proof, and the CTA, and 4 descriptions (90 characters each). Include the keyword in several headlines for Quality Score, and keep at least a few headlines pinnable for brand or offer.

### Meta (Facebook and Instagram)
Interruption context: the user is scrolling, not searching. Lead with a pattern interrupt or a pain hook in the first line before the "see more" fold. Emotion and story outperform features. Provide primary text options, short punchy headlines, and a clear CTA. Write for the thumb-stop.

### LinkedIn
Professional context: credibility and business outcomes win, hype loses. Speak to the professional's role and results. Slightly more formal, ROI-oriented, and specific. Provide intro text and headline variants.

### Across all
Match copy to the landing page (message match lifts conversion and Quality Score). Give two or three distinct angles per platform so the user can test, not minor rewrites.

## Output format
ALWAYS organize by platform:

# Ad Copy: [Offer]
## Google RSA
- 15 headlines (<=30 chars), 4 descriptions (<=90 chars), pinning notes
## Meta
- 3 primary-text variants (hook first), headlines, CTA
## LinkedIn
- 3 intro-text variants, headlines
## Testing note (which angles to test against each other)

## Anti-patterns to avoid
- One generic ad reused across platforms.
- Burying the hook below the Meta fold.
- Hype and salesy language on LinkedIn.
- Copy that does not match the landing page.
- Near-identical variants that cannot be meaningfully tested.

## Compliance note
Keep claims substantiated and follow each platform's ad policies (restricted claims, personal attributes on Meta, and similar). Flag any claim that may need proof or may be restricted.

## Example
For an audit offer, the Google set leads with the search term and outcome, the Meta primary text opens "Your funnel is leaking revenue and you cannot see where", and the LinkedIn variant leads with a quantified result for the buyer's role.